leadership

I build products. I also build the teams that build them.

Most people are one or the other. I've spent my career doing both — owning delivery as a product lead, and running the people and process underneath it as an operator. Neither one works well without the other.

Bartosz Guździoł

Scale, in numbers

COO at 28, 15 → 60+ people

Scaled BitBag's org directly — PMO of 6 PMs, plus Marketing and Sales (12+ direct reports)

Alongside 12+ people at SpearDevs, fully remote. Both roles were built from inside a growing company, not inherited from someone else's structure.

How I build

Product

01

Booksy Store

B2B marketplace · Full ownership · Poland / US

A B2B marketplace inside Booksy Biz — one of the most popular booking apps in Poland and the US, and a unicorn-valued startup. 65,000+ SKUs, full product ownership end to end, from analytics through delivery.

Work directly with Booksy's cofounder and board on product strategy — not at arm's length from the top of the company, but in the room with it.

02

NFC-wear

Custom-built CMS · Zero to delivery

A custom-built CMS from scratch — no existing system to inherit or extend. Owned the whole journey, from gathering requirements through to delivery.

03

Serwelo

Co-founder · Product & design

Co-founded and built entirely through AI-assisted tools, without writing code. Full depth of this one lives on the AI page — the short version: I shipped it end to end, as a founder with skin in the game.

...and dozens more

These are the deepest stories. Beyond them, delivery across a dozen+ platforms and brands — Poland to Sweden, Australia to Canada. Full breakdown on the e-commerce page →

How I lead

People

Track record

Near-zero regretted turnover

On teams I've directly managed, people stay — and the ones who move on tend to stay in touch. Several people from BitBag and elsewhere are still friends, years later.

Why

A workplace people trust

People have come to me with things well outside a manager's job description — because they trusted I'd take it seriously. I think that trust is the actual foundation good management sits on.

Where it comes from

Sport, and 30,000 people

A shy kid, once. Competitive sport taught me what it takes to push a mental limit, not just a physical one. Later, organizing events for crowds up to 30,000 taught me what real operational pressure looks like.

Credibility

Technical trust, not just translation

A Master's in Computer Science and years as a developer mean I earn credibility with engineers, not just translate for them. They talk to me about the real technical details.

Process

Leadership without headcount

At Appsilon I had no team of my own — instead I owned process improvement across every team in the company, supporting their growth without formal authority.

Beyond the day job

Trusted past the job title

After hours, I've advised a handful of companies directly with their C-level cofounders on growth, process, and delivery — informal, but real trust extended past the edges of a title.

I worked with

Booksy

Booksy

SpearDevs

SpearDevs

Appsilon

Appsilon

Horyzont Gier

BitBag

BitBag

YourNextStore

YourNextStore

Ultrico

Ultrico

Develocraft

Develocraft

InspireLabs

InspireLabs

Snowdog

Snowdog

Netguru

Netguru

Sii

Sii

How I approach this

I don't think competence and kindness trade off against each other. High standards and people genuinely wanting to work for you aren't opposites - in my experience, they build each other. That's the whole philosophy, really.

Some of that comes from working across a genuinely wide range of cultures - Poland, the DACH region, Scandinavia, France, Turkey, the UK, Australia, Canada, the US. People think and work differently everywhere you go, and good leadership means noticing that, not flattening it. Understanding people despite those differences isn't a side skill for me - it's most of the job.

Cultures I have worked acrossPoland, Germany, Austria, Switzerland, France, Turkey, United Kingdom, Sweden, Spain, Australia, Canada, United States

countries I've worked in or led teams across, directly or with clients

Bartosz Guździoł at work

If you're looking for a servant leader who isn't afraid of hands-on work and values coworkers, then here I am.

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